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Text File  |  1996-04-10  |  587b  |  16 lines

  1. The portability of the book, like that of the easel-painting, 
  2. added much to the new cult of individualism.
  3.  
  4. The uniformity and repeatability of print created the ‚Äúpolitical 
  5. arithmetic‚Äù of the seventeenth century and the 
  6. ‚Äúhedonistic calculus‚Äù of the eighteenth.
  7.  
  8. The typographic logic created ‚Äúthe outsider,‚Äù the alienated 
  9. man, as the type of integral, that is, intuitive and 
  10. irrational , man.
  11.  
  12. Cervantes confronted typographic man in the figure of Don 
  13. Quixote.
  14.  
  15. Typographic man can express but is helpless to read the 
  16. configurations of print technology.